Bloomberg Harvard City Leadership Initiative
Entry Points: Gaining Momentum in Early-Stage Cross-Boundary Collaborations
The Journal of Applied Behavioral Science
Bloomberg Harvard City Leadership Initiative
Crafting Public Narrative to Enable Collective Action: A Pedagogy for Leadership Development
Academy of Management Learning & Education
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Marshall Ganz, Julia Lee Cunningham, Inbal Ben Ezer, Alaina Segura
![Marshall Ganz faculty staff headshot]()
![Julia Lee Cunningham headshot]()
![Inbal Ben Ezer headshot]()
![Alaina Segura headshot]()
- Publication Date
Research summary
We propose a new theory of public narrative that can prepare leaders to mobilize collective action towards tackling grand challenges and respond to the call for humanizing leadership development. We argue that, through crafting their public narratives, leaders can enact their moral resources to motivate others to choose collective action.
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John D. Macomber
Healthy Buildings: How Indoor Spaces Can Make You Sick―or Keep You Well
Harvard University Press
